An interactive knowledgebase · always mid-experiment
Where marketing comes to get tested.
A notebook you can actually open. I learn it, build it, and test it in public — and only the ideas that convert graduate into something you can steal. Equal parts fun to read and brutal about proof.
Plain-text emails vs designed — plain winning•A 9-word email to a dead list•Killing the hero image entirely•LinkedIn docs vs carousels•An AI agent that writes reports in my voice•Rebuilding my own funnel in public•Plain-text emails vs designed — plain winning•A 9-word email to a dead list•Killing the hero image entirely•LinkedIn docs vs carousels•An AI agent that writes reports in my voice•Rebuilding my own funnel in public•